The Speck Alto Adige Consortium –
Quality and protection

Alliance of Speck producers

The Speck Alto Adige Consortium, which operates under the Italian name Consorzio Tutela Speck Alto Adige, was established in 1992 by 20 producers, initially under the administration of the Chamber of Commerce of Bolzano/Bozen (Italy). As early as 1980, four manufacturers from South Tyrol/Alto Adige had ushered in the foundation of an alliance aiming at protecting them against uncontrolled products appearing on the markets.

These undertakings soon achieved the intended success when the EU awarded speck from South Tyrol the exclusive certification of protected geographic indication in 1996. In 2003, Italy’s Ministry for Agricultural, Food and Forestry Policies made the consortium an official protection institution according to Law 526/99. Since then, the consortium has been representing the interests of 27 speck producers in South Tyrol. The scope of responsibilities of the Speck Alto Adige Consortium includes the definition of quality standards, the protection of the brand and the implementation of promotional activities governed by the directives of the EU (Directive 510/2006), the Italian government (Law 526/99) and the Autonomous Province of Bozen.

The primary objective of the consortium is the provision of quality assurance for Speck Alto Adige PGI and to continuously boost the level of consumer trust in the product. To achieve its goals, the Speck Alto Adige Consortium cooperates closely with a variety of institutions on the local and national level – the autonomous Province of Bozen, the Ministry for Agricultural, Food and Forestry Policies, the independent Auditing Institute Istituto Friulano Controllo Qualità (IFCQ) and IDM Südtirol - Alto Adige.

History Consortium: the fundamental stages in the history

Significant dates in the development of the Consorzio Tutela Speck Alto Adige:

2022 - Paul Recla takes office as president.
2021 - After 8 years Andreas Moser assigns the presidency to David Recla.
2019 - In Italy, Germany, Sweden and the Netherlands started a 3-year image campaign in cooperation with Stelvio cheese PDO, South Tyrolean Apple PGI and South Tyrolean Wine.
A 3-year image campaign will also be launched in Italy.
2014 - The company Raich is the 30st producer of Speck Alto Adige PGI.
2013 - In Italy, Germany, Austria and the Czech Republic started a three-year information campaign.
2013 - After 20 years Franz Senfter assigns the presidency to Andreas Moser.
2011 - First South Tyrol Gourmet Festival, featuring Speck, was held in Bozen.
2011 - The new control plan that regulates the control activities of the speck ham production was introduced. The former plan needed to be adapted to the new production criteria.
2011 - European Union approved the new production protocol, meaning the new criteria for the production of Speck Alto Adige.
2009 - The consortium created and launched a new corporate design.
2008 - A promotion program began in Switzerland.
2007 - A promotion program began in Italy, Germany, Poland and the Czech Republic.
2007 - The consortium introduced a new logo.
2006 - First promotional activities in the United States occurred.
2004 - Speck Alto Adige was authorized for sale in the United States by the American health authorities.
2003 - The Italian Ministry for Agricultural, Food and Forestry Policies recognized the Consorzio di Tutela under national law.
2001 - A new certification system complying with the European Union standards (EEC EN 45011) took effect.
2000 - First TV campaigns were launched in Italy and Germany.
1999 - First Speck Fair was held.
1999 - Provincial (state) inspection functions were transferred to the independent institute IFCQ.
1999 - A new consortium brand was created that more distinctly identified Speck.
1997 - The consortium became independent of the Chamber of Commerce.
1996 - The PGI – Protected Geographical Indication status was acquired.
1992 - Twenty producers established the Consortium for the promotion of Speck from Alto Adige or South Tyrol, under the administration of the Chamber of Commerce Bozen.

Responsibilities of the Speck Alto Adige Consortium

Protecting and promoting the quality of Speck Alto Adige PGI.
The “Speck Alto Adige Consortium” protection alliance is responsible for the protection and fostering of the quality of Speck Alto Adige PGI. To achieve this, it engages in three important functions:

Quality policies
The Speck Alto Adige Consortium defines the quality criteria that apply to all production steps and monitors the production techniques imposed by the European Union. This guarantees the authenticity of the source and the product’s quality.

Protection of the Brand
The brand is the quality guarantee for Speck Alto Adige PGI. The protective alliance monitors the market and the correct utilization of the brand “Speck Alto Adige PGI.” In the event of its unauthorized use, litigation through the court system may be initiated if necessary.

Promotional activities
The Speck Alto Adige Consortium conducts a wide range of promotional activities: print advertising campaigns, TV and radio commercials, sales promotion activities, PR activities and participation in industry tradeshows as well as events.

Team

Press contact: press@speck.it

	Paul Recla President Tel. +39 0471 300 381 Fax +39 0471 302 091 info@speck.it
	Günther Windegger Vice President Tel. +39 0471 300 381 Fax +39 0471 302 091 info@speck.it
	Martin Knoll Director Tel. +39 0471 300 381 Fax +39 0471 302 091 m.knoll@speck.it
	Sascha Grünfelder Marketing Tel. +39 0471 300 381 Fax +39 0471 302 091 s.gruenfelder@speck.it
	Verena Rungger Administration and support Tel. +39 0471 300 381 Fax +39 0471 302 091 verwaltung@speck.it

Our partners

The Speck Alto Adige Consortium works in close collaboration with various partners on a local and national level:

	Asiago Cheese Consorzio asiagocheese.it
	Consortium Alto Adige Wines www.suedtirolwein.com
	Consorzio per la tutela del formaggio Pecorino Romano www.pecorinoromano.com
	Consortium South Tyrolean Apple www.suedtirolerapfel.com
	IDM www.idm-suedtirol.com
	IFCQ Certificazioni Srl ineqweb.it
	ISIT Istituto Salumi Italiani Tutelati www.isitsalumi.it
	Origin Italia www.aicig.it
	South Tyrol Dairy Association www.altoadigelatte.com
	SQK Südtiroler Qualitätskontrolle www.sqk.it
	Südtiroler Weinakademie www.weinakademie.it
	Die Fleischerei www.holzmann-medien.de/unsere-marken/die-fleischerei
	Südtirol Privat www.vps.bz.it

Food & drink partners
We team up with a range of food & drink partners to create the perfect setting for Speck Alto Adige:

	Foppa GmbH www.foppa.com
	Vinum Hotels South Tyrol www.vinumhotels.com
	Wörndle Interservice www.woerndle.it
	DolceVita Hotels www.dolcevitahotels.com
	Gastrofresh www.gastrofresh.com
	Alter Schlachthof, Brixen/ Bressanone Apres Ski K1, Reischach/ Riscone Bärenhotel, Olang/ Valdaora Bar Ritter, Bolzano/ Bozen Bistro La Piazza, Meran/ Merano Café Museion, Bolzano/ Bozen City Hotel, Meran/ Merano Forsterbräu, Meran/ Merano Gasserhof, St. Andrä/ S. Andrea Glacier Hotel Grawand, Schnalstal/ Val Senales Gran Paradiso, Wolkenstein/ Selva Hopfen&Co, Bolzano/ Bozen Hotel Alp Cron Moar Hof, Olang/ Valdaora Hotel An der Stachelburg, Partschins/ Parcines Hotel Annabell, Meran/ Merano Hotel Aurora, Meran/ Merano Hotel Botango, Töll/ Tel Hotel Cittá, Bolzano/ Bozen Hotel Erica, Welschnofen/ Nova Levante Hotel Flora, Meran/ Merano Hotel Irma, Meran/ Merano Hotel Kronplatz, Olang/Valdaora Hotel Meranerhof, Meran/Merano Hotel Nigglhof, Welschnofen/ Nova Levante Hotel Petrus, Reischach/ Riscone Hotel Pfösl, Deutschnofen/ Nova Ponente Hotel Royal, Obereggen Hotel Suite Seven, Meran/ Merano Hotel Sun, Natz-Schabs/ Natz-Sciaves Hotel Tratterhof, Meransen/ Maranza Hotel Villa Laurus, Meran/ Merano Hotel Villa Waldheim, Innichen/ San Candido K1 Mountain Chalets, Reischach/ Riscone Majestic, Reischach/ Riscone Oskars Restaurant, Eppan/ Appiano Parkhotel Holzerhof, Meransen/ Maranza Paulaner Stuben, Bolzano/ Bozen Post Hotel, Innichen/ San Candido Restaurant Onkel Taa, Rabland/ Rablà Restaurant Torgglhaus, Bolzano/ Bozen Royal Hotel Hinterhuber, Reischach/ Riscone San Luis, Hafling/ Avelengo Schatzerhütte/ Rifugio Schatzer, Plose Stars Burger, Bolzano/ Bozen Südtiroler Gasthaus/ Locanda Sudtirolese Fink, Brixen/ Bressanone Valserhof, Vals/ Valles

The Speck Alto Adige Consortium – Quality and protection

Alliance of Speck producers

The Speck Alto Adige Consortium –
Quality and protection